Corporate Member Club

CFSID does not endorse products; however, we do offer one program that may help position your company and its products as supportive of the fight to end SIDS, Infant Loss and promotes health and safety for all babies.

A recent report (Cone/Roper Study) of corporate executives' attitudes toward cause - related marketing revealed that 76% of corporations stated that involvement with a charity created a positive company image.  

Additionally, 55% of the companies stated their involvement improved employee morale and goodwill.  From the consumer side, studies show that 84% of adults believe that company/charity relationships create a positive corporate image.

Additionally:

64% of adults believe cause marketing creates a positive company image.

78% would be more likely to buy a product that is associated with a cause they care about.

66% would switch brands and 62% would switch retailers to support a cause they care about.

62% are impressed with a company that commits to a cause for more than a year.

 Consumers are focused more than ever on getting the most from their purchasing power – associating your company with Canada’s leading charity in the field of infant health and survival will earn your company the reputation of “doing good things for a good cause.” 

Participation in our Corporate Members Club is easy.  Simply designate a percentage of your company’s/product’s sales to support our efforts.  In return, you will be listed on the CMC page of our website, along with these additional benefits: 

• We encourage you to let consumers know that “A percentage of this purchase will be donated to CFSID to help babies survive and thrive.”

• You can use a special Baby’s Breath Logo on your packaging, promotional, advertising and other communications materials to let consumers know of your company’s commitment.

• Your company will be listed by name and with your corporate logo on the CMC page of our website.

• Your company’s name and logo will be listed in our quarterly newsletter which is distributed to approximately 5,000 new and expectant parents, medical professionals, healthcare organizations, advocates, corporations, government representatives and more each quarter.  (Donors are listed according to total annual contribution and/or alphabetically for first-time donors.)

• CMC partners are also listed in our Annual Report, by company name only.